Why Retailers use Click & Collect
A win-win. Not only does Click & Collect elevate the customer experience, but retailers can save on delivery fees and make the most of quiet in-store periods by having staff fulfil orders.
Save time. Click & Collect allows shoppers to receive their order sooner than a third-party delivery service might be able to provide.
Deepen the relationship. For orders that are placed online and delivered by a third-party, there’s simply no customer interaction or face time with your brand. Click & Collect means you can control the entire customer experience, including an upsell opportunity at the collection point.
In the US, retailers offering Click & Collect on their websites saw more growth than their peers from the very early stages of the pandemic and beyond. As digital spending surged and logistics carriers were backlogged for weeks, Click & Collect became the clear alternative. U.S. retailers that offered Click & Collect options saw an increase in digital revenue over the holiday period by 49% on average YOY.
